Lighter Shade of Brown: The Radio Hustle Behind 'On a Sunday Afternoon'

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ODM (One Dope Mexican) of Lighter Shade of Brown joins Shawn Stockman to break down the rise of Latin Hip-Hop during the golden age of the music industry. From pushing mixtapes at backyard parties and car shows to finally getting national radio play, this is the untold story of how Latin voices carved out a space in a Black-dominated industry. ODM reflects on their hit “On a Sunday Afternoon,” how radio worked in the ‘90s, and the grind it took to get heard.

00:00 Welcome to On That Note
00:38 Guest Intro: Robert "ODM" Gutierrez
02:08 East Coast Meets West Coast Hip-Hop
03:45 The Rise of Chicano & Latino Hip-Hop
08:13 Early Influences & Musical Journey
21:00 Forming Lighter Shade of Brown
32:33 Cross-Country Radio Hustle
33:18 Memorable Concerts & Radio Battles
35:26 Touring with Marky Mark & Summer Jams
36:58 Backstage Stories & Industry Friendships
40:58 Reunion Reflections & Bobby’s Legacy
57:44 Selena, Coca-Cola & Industry Encounters
01:03:06 Today’s Chicano & Latino Rap Scene
01:04:14 The Comeback of Lyricism
01:05:02 Old-School Samples in Modern Hip-Hop
01:05:43 Chicano Rap Pioneers & Influence
01:06:35 Community Roots & Cultural Pride
01:10:29 Freestyling & Battle Rap Energy
01:13:28 Remembering Hip-Hop’s Golden Era
01:21:48 Words of Wisdom for Rising Artists